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Smart Toys, Smarter Play: Mattel Partners with OpenAI to Redefine Fun

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 Hi everyone!

We continue to explore the latest developments in artificial intelligence with today’s AI news.
Today’s topic? AI-powered toys.
Sounds futuristic, right? Well, the future is closer than ever — and our kids are already part of the story.
Before we dive into this story, take a sip of the AI news we previously shared:  How Generative AI Is Shaping Children’s Lives.
Illustration showing AI-powered toys from Mattel, with children interacting with smart robots and digital features — featured in the latest AI news


From Barbie to Hot Wheels, the toy giant is giving its classic brands an AI twist — redefining how kids interact, learn, and play

Mattel, a long-standing leader in the toy industry, has joined forces with OpenAI to harness the power of artificial intelligence and elevate the user experience. Toys are now becoming part of the growing wave of AI integration, marking a new chapter in AI news and the evolution of smart play.

Brad Lightcap, COO of OpenAI, stated, “We’re excited to partner with Mattel as they thoughtfully bring AI-powered experiences and products to their iconic brands, while also empowering their employees with the benefits of ChatGPT.”

This collaboration marks a pioneering move in the toy industry and stands out in recent AI news as one of the first major efforts to embed generative AI into children’s play. With this partnership, Mattel is not only enhancing how kids interact with toys, but also shaping the future of personalized and intelligent playtime.

As AI news continues to reshape industries from healthcare to education, the toy sector is now stepping into the spotlight—proving that artificial intelligence isn’t just for adults anymore.

Source: OpenAI – Mattel’s Iconic Brands Powered by AI